Quote:
Originally Posted by BlackTalon
Easy -- he sells it cheap. People buy them because they are about the least expensive HD camera out there. Not unlike the Aptek. They work, but have limitations/ irritations.
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There are a ton of good HD cameras in the same price bracket as GoPro now. The secret to their success is that they were the only one in this space to spend large bank on retail marketing. I'll never forget the first time they turned up at the PRI show. Their booth was huge, with tons of cars, bikes, massive screens and babes by the dozen. Pure retail marketing spend. Its a good camera, but the cheapie form factor that made the price point possible is a real limitation.